Paurav Shukla / Author
About me
About me
I am a management thinker, educator, researcher, consultant and an entrepreneur based in the UK. I am a reader in the marketing area at the Brighton Business School, University of Brighton, Brighton, UK. I possess wide range of industry and academic experience from middle to senior level in healthcare and media industries. I have been delivering corporate training, teaching and consulting assignments for various organizations in the Europe, Asia and North Africa. I have also been involved with academic institutions and corporate organizations including not for profit organizations in the capacity of advisor and board of directors.
I have directly taught students representing more than 60 nationalities. I have been one of the pioneers in e-teaching methods. I possess more than 1500 man hours worth of training experience to executives representing a wide range of industries and companies from many nations.
I have been involved with various EU funded research projects involving several nations from EU and Asia. I have to my credit articles and research papers, published and presented at national and international level conferences and seminars. I have written in the area of customer expectations and consumption experiences, luxury marketing and branding, international marketing and SME management in international journals including Journal of World Business, International Marketing Review, Journal of Product and Brand Management, Advances in Consumer Research, Journal of Consumer Marketing, Services Marketing Quarterly, Marketing Intelligence and Planning, Journal of Entrepreneurship among others. I have also been involved as a guest editor for the Asia Pacific Journal of Marketing and Logistics. I am on the editorial and review boards of several internationally refereed conferences and journals.
Books I've Written
Essentials of Marketing Research: Part I
Marketing research is a critical part of marketing decision making; it helps in improving management decision making by providing relevant, accurate, and timely information. Every decision poses...
Essentials of Marketing Research: Part II
Essentials of Marketing Research: Part II is one of the great eBooks available to download from our website. There are more than 500 Textbooks, Business Books & Travel Guides in our book...
Essentials of Marketing Research: Exercises
After reading the theory book about Marketing Research it is time to test your knowledge to make sure that you are well prepared for your exam.
Essentials of Marketing Research
This textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes...