The Network Marketer's Online Promotion Secrets Blueprint by Vincent Czaplyski - HTML preview

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CHAPTER 6

Chapter 6: Core Skill--Mastering Online Advertising

Online advertising can play a big role in your network marketing business. You have a huge number of options in terms of the kinds of ads you can place and where you can place them.

The great thing about paid advertising unlike most of the other traffic sources I "ve mentioned so far is that you enjoy much more control over the amount of traffic you receive. Once you see what results a specific ad is generating, you can turn the traffic faucet on higher and higher by spending more money to distribute that ad more widely.

As long as the ad is converting enough of this paid traffic to leads or sales (depending upon your specific goals for the ad campaign) to be cost effective, you can just keep increasing your spending to get more and more leads or sales.

That "s why big companies like American Express or BMW aren"t focused on article writing, blogging or handing out business cards to drive free traffic to their offers. They need massive amounts of predictable traffic and they know the only way they can get it is through online advertising.

But “the little guy” can do the same thing. Your ad budget will be a tiny fraction of theirs, but on a relative scale you too can get the same predictable levels of traffic this way.

 

A couple of caveats are in order though before you jump into ad placement...

 

The first one is that by and large, your MLM company"s replicated distributor website is almost certainly not the place you should be sending your paid traffic to directly.

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Sorry, I know you probably pay $100 a year for it, and it has all kinds of helpful information about your company and products and probably looks pretty good too.