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• What wisdom do I hope to share with others from the interview?

These are all key questions that can get you on the right track to creating a

list of powerful and impacting questions.

Express a Keen Interest in your Guest

People open up more when they know that people are genuinely interested in

what they have to say. Demonstrating a keen interest in your guest will

encourage them to discuss more and you will get more out of your

interview.

Remember that experts love to share their knowledge and their life

stories. But, there is always the risk that they can come across as boastful if

they are the only ones doing the talking.

What you will find is that if you show a genuine interest in them right from

the start, they will be more than happy to share their wisdom with you. I am

happy to say that many of the guests that I have interviewed have since

become good friends and this can easily happen for you to.

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This is why an interview is so appealing. It is a conversation that is led by

questions. It can show the expert and their achievements in a positive light because you are asking for their wisdom.

They are not simply spouting it of their own accord.

Remember the power question “How do you know that?” This is such a

powerful way to get your guest to open up and share some of their life

experiences.

Keep to the Topic of the Interview

If the interviewee strays off topic, use your next question to bring them

back on track. As you get more experienced and more comfortable with

interviewing, you will learn how to link their response with your next

question.

Remember to never admonish the interviewee for not giving you the answer

you want. It may just be that they simply did not understand the question

properly and thought you were asking something else. In this case, you can

try to rephrase the question. If they stray once again, it may be that they simply don’t want to answer the question and it’s best to move on.

It’s easy to sometimes get side-tracked during a conversation. It can develop

into an entirely different interview on a different subject. Therefore, it’s

important to keep on the main topic.

Slight digressions are acceptable and can even help you to build a better

rapport with the guest. It takes some practice to know when to let an

interview run and when to draw it back to the main topic.

Remember that your goal is to create a powerful interview full of

useful content. So, go with your gut feeling as to what will bring the best possible results.

Ask Questions in a Way that Stirs Emotion

When people are passionate about a topic, they can talk extensively on it.

It’s your job as an interviewer to bring that out of your guest.

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For a start, it helps when you are equally passionate about the topic to be

discussed. Your excitement can be contagious and can bring the necessary

energy to the interview.

In your preparations, try to think of questions that get to the heart of the

topic:

• What is the story behind their success?

• Why do they feel so strongly about a certain issue or approach to

life?

Let your curiosity lead you to the real story behind the person you are

interviewing. People love to hear compelling personal success stories because

there are often aspects of it that they can relate to.

Being able to stir emotion in an interview creates a powerful interview

product.

Always try to Maximize the Interview Opportunity

Experts are busy people. Your interview with them may be the one and only

opportunity you have to benefit from their knowledge and influence.

It’s vital, therefore, that you make the most of the opportunity. To

achieve this, there are three important questions that I believe you should

ask at the end of every interview:

1. Ask for another interview contact; someone that they look up to?

2. Ask the interviewee to have a look at your website.

3. Ask for a testimonial.

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How To Maximize The Interview

1] Ask for another interview contact, someone that they look up to.

For example:

You, “Hey Tim, you’re friends with Will Smith aren’t you?”

Tim, “Yes.”

You, “Could you suggest to him that I interview him? Would this be okay

with you. Tim?”

Just imagine what this simple question can do for you. This is a great door

opener. If you do what I suggest, you will very quickly raise your profile and

get more interviews with leading authority figures.

Can you imagine how easy it can be for you to become an authority and build

your credibility?

2] Ask the guest to have a look at your website.

For example:

You, “Hey Tim, would you mind taking 5 minutes to have a look at my

website and telling me what you think?”

“The address is www.example.com. I’d really appreciate your expert

opinion.”

Here, you are getting your web site in front of them now, and they will be

able to give you feedback which you can use to improve it.

3] Ask for a testimonial.

For example.

You, “Before we close, could I ask you to give me a testimonial? Just

something short to share on the experience of the interview and working with

me. If it’ll make it easier I can send you a sample so that it doesn’t take up

much of your time. Thank you.”

What if you had just 10 experts giving you ‘glowing’ testimonials which you

could then use on your website and promotional material?

What will this do for you and your business?

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A Quick Tip:

Make sure you ask the expert for permission to use the testimonial first. You

knew this already, right? ☺

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Use Social Media to Build up Excitement

The 4 main sites are currently Twitter, Facebook, You Tube & LinkedIn.

Make updates and share with others what you are up to with your

interviewing; meaning who your next guest is going to be.

Mention who they are and help to promote them from Day 1. Share the

topics that you will be discussing and how this can help the listener.

This is going to stir up interest and excitement in what you are doing, and

you have not only positioned yourself as an expert, but you have created an

interest in people that will want to find out more…

Let me give you an example that I did.

I did an interview with Dr Aubrey De Grey who firmly believes that humans

will be living much, much longer in as little as 20 – 30 years from now. I am

not talking about 100 years, 200 years or even 400 years. In this fascinating

interview, he shares his view that we can be living far beyond 500 years of

age in the very near future.

In fact, the content shared on this amazing interview will blow your socks off.

Is this controversial? YES, absolutely!

Is it possible? ABSOLUTELY!

Now I know that some of you right now are thinking that I’ve fallen off a log

and that I’ve just had a moment of craziness (nothing new here then).

But, don’t take my word for it, you can check it out for yourself right here

www.wealthsecretsinterviews.com/aubrey-de-grey/

Do you think this topic stirred up interest? Absolutely - it did; some good and

some not so good, but there were a lot of people who were really intrigued…

What if I could live to 120 then?

I was once asked and my answer to this was simple, “Hey, what this guy is

saying is that you can live far beyond 100, and yes even 500 years, so don’t

cut your life short. He’s the expert, not me. You just need to listen to what

he is saying with an open mind.”

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And you can easily do the same; just get an interesting/controversial topic,

then simply interview an expert in this area and promote and share the

benefits with others to generate interest. Bingo, you’re on your way!

And I have a question for you. Take one minute out from your life right now

and think of how far things have moved forward over just the last 10 years.

Where do you think we will be in the next twenty to thirty years?

~ Sometimes your greatest asset is simply your

ability to stay with it longer than anyone else ~

Brian Tracy

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Summary

Show a genuine desire in helping your guest and make a clear benefit to

them. Make it irresistible for them so they are very unlikely to say no.

Remember the two powerhouse questions to ask in getting them interested

in being interviewed by you: “Can I help you sell more of your products?”

and, “Can I help to promote your business and expertise?”

Consider promoting the interview for free, just to get their knowledge out

there.

Practice the six types of questions to ask - rapport building, likeability,

persona, revealing, emotional and digging questions.

Remember the digging question “How do you know that?” This is really

powerful.

Remember to make it as easy as possible for your interviewee to say yes, by

having a clear benefit to them.

Remember to check out Brett McFall “Interview Maximiser” at

www.brettmcfall.com/maximiser

Asking the right questions will open up new and exciting opportunities which

are everywhere for you.

Remember to make the most of the opportunity you have.

Avoid questions which only have simple yes and no answers.

Consider questions that will stir emotions.

Remember to ask for another interview contact who they know and admire.

Remember to ask your guest interviewee to have a look at your website.

Remember to always ask for a testimonial.

Always make sure you ask the expert for permission to use the testimonial

first, and keep a record of their consent.

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Chapter Nine

STEP 4: How to Create A Powerful And Profitable Interview

~ We will receive not what we

idly wish for but what we justly earn.

Our rewards will always be in exact

proportion to our service. ~

Earl Nightingale

Leading Up To The Interview

Implementation is a big part of creating an interview that is both powerful

and profitable. You will have spent a great deal of time sourcing interview

leads, approaching people, getting their agreement and then preparing for

the interview.

Now, you need to successfully conduct the interview so that you will have a

great product to sell.

Once you have an interview date and time set up, mark it in your

schedule. Set a reminder in your calendar two days beforehand to get in touch with your interviewee once again.

The purpose of this contact is to confirm that you are still on track for

conducting the interview. You will also forward a set of questions that you

plan to ask in the interview. This helps your interviewee to prepare for the

interview and make sure they know what to expect.

As mentioned in the previous chapter, use social media platforms to help

build interest. Remember the four big ones at the time I am writing this are

Facebook, Twitter, You Tube and LinkedIn.

So, consider Tweeting (sending a quick, short message on Twitter) about

your upcoming interview, post a message on Facebook and you could even

do a video and pop it on You Tube.

The main thing here is to cover the benefits that you will be sharing with

listeners in the interview.

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~ Let others lead small lives, but not you.

Let others argue over small things, but not you.

Let others cry over small hurts, but not you.

Let others leave their future in someone else's hands, but not you ~

Jim Rohn

Templates Of Email Reminders

Twelve hours before the interview time, I send another reminder to the

interviewee.

Most interviewee’s run busy schedules and therefore appreciate the

reminder. This shows that you respect and value their time.

Here is an example of the type of email I would send:

Hi (Name of Expert),

Not long to go now!

Here are the details for our interview, just in case.

(About 12 hours)

The Conference No. to call is _________________

Access Code: _______________

Really looking forward to it, I will be on 10 minutes beforehand.

Warmly

(Your name)

P.S. Here is my personal mobile number if you feel you need to contact me

_________________ and my Skype _________________ in the unlikely

event we cannot connect.

Then, to make sure the interview runs on schedule, I send another reminder

45 minutes before the interview is due to start.

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Here’s a quick example:

Hi (Interviewee's name),

We're almost LIVE. Are you ready?

Speak to you real soon.

I will be on 10 minutes beforehand.

Warmly

(Your name)

P.S. Here is my mobile _____________ and my Skype ____________in the

unlikely event that we are unable to connect.

~ Life is an adventure, dare it. ~

Mother Teresa

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Tips For Conducting Powerful Interviews

It’s important to send questions to your guest two days before the interview.

You will have some guests that will say to you, “I don’t need to see any

questions”. I love these as you can basically ask whatever you want.

You still need to have a script of course, but it gives you a freedom to ask

any questions that you feel relevant.

A powerful interview is created by a combination of factors. A skillful

interviewer combines all of these things to deliver an interview that is

interesting and powerful.

Let’s take a look at these factors right now.

Energy And Enthusiasm: When you bring energy to the interview it

helps you to create a powerful and profitable interview. Most experts are

very passionate about their area of expertise.

When they know that you are also eager and excited to hear what they have

to say, it ignites their passion for the topic. Your energy is what will often

drive the interview, so you need to be able to express it in the interview.

To help with this, try to do the interview standing up. Walk around the room

if you can. This opens the diaphragm and naturally helps to put across a

more energetic voice.

You will find this to be really helpful in injecting energy into your interviews.

I assume that if you are conducting an interview on a specific topic, it is

something you are interested in? Let your enthusiasm show.

Introduce your guest with genuine enthusiasm at the beginning of the

interview. You can do this by welcoming them and then briefly talking about

why they are an expert on the topic you’ll be discussing. You can also use

your welcome and introduction to lead into your first questions.

To help you with your introduction, research your guests. Look for their bio

from their website or simply ask them for their bio. Often personal assistants

will send this through as a matter of course when an interview request is

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granted. This will ensure that you are well briefed on your guest and know

what they are most passionate about.

Ensure that you send through your questions well before the actual interview

(At least 2 days beforehand). This will ensure that they know what you will

be focusing on with your guest and they will be ready to give a great

response.

Create Interest: An energetic interview is far more interesting to listen

to. It will help you to create more marketable products that more people will be interested in purchasing.

In the preliminary conversations with the expert, make sure that you have

your facts straight. Ask for the correct pronunciation of your interviewee’s

name and the name of their business. All you have to do is to ask them

before you actually start recording the interview. Being corrected by them on

the interview would not come across as professional, would it?

You could also ask your guest if you may ask additional questions that you

think of during the interview. It’s best to clear this in advance so that you

can follow the conversation if a really interesting new topic is brought up.

Relax And Record: Try to be as relaxed as possible during the interview. Do

not worry if it takes you a few interviews to feel relaxed. Remember, it took

me at least seven interviews before I began to feel comfortable - not relaxed

just comfortable.

Talk as though you’re having a conversation with a friend. This may be

difficult for you when you start out, because you feel nervous and do not

want to mess up and appear silly.

Trust me, I have messed up many times. But, in time, you gain a level of

confidence and you will learn to relax.

While you are talking, make sure that the interview is being recorded.

Your software should have an audio indicator where you can see the voice

being recorded as your guest speaks. If the volume is too soft, ask your

interviewee to speak more directly into the microphone or telephone when

testing the sound quality at the start.

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Use Your Script: During the interview keep your list of questions in

front of you. Remember that these will be the questions your guest is

expecting to answer, so cover all of these and mark each one as you ask it so

that you know where you are on the script.

You may think of other questions while you are conducting the interview.

Have a pen and paper handy to write these down and then ask them at the

next gap in the conversation.

Remember to be respectful of your guest’s time. If you realize that you have

gone 40 minutes into the interview and you haven’t even got half way

through the questions, (this has happened to me on several occasions as the

expert has had a lot to say and the content was really valuable information),

just check that they are okay with the time as you are going to run over the

60 minutes. Make sure they are happy to cover all the questions.

In one interview, the expert was so passionate and into it, that we ended up

doing over