Every Internet website for commercial purposes and otherwise is in competition for visitors. Human beings have definite motivators that shape the behavior of an individual. These factors include; environment, education, society and the media, all play a role in driving visitors to a particular website.
While the focus for website operators has been primarily on search engine marketing, stepping into the social media marketing arena calls for a firm grip on the concept of website authority as it relates to search.
Indeed now that the research has expanded to encompass the authority factor to understand how visitors not only choose websites to visit initially, but consult on a regular basis, it’s clear that this is the next frontier that needs to be addressed.