How to Avoid Economic Ruin: A Survival Guide by Dana Brown - HTML preview

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Introduction

The economy is in the toilet and it probably won’t get better any time soon. So let’s be honest: We are all stressed and we are all worried that we’re going to walk into work tomorrow and get laid off. It’s just the reality of the world we live in today. Times are tough and we have to figure out how to get through this economic downturn as easily as possible. These past few months everyone I know, myself included, has been working three times as hard, just to prove how valuable they are to their company.

We are all pinching pennies. I am monitoring my bank account and credit cards so closely these days that I spent $82 online, saw the charge come in on my credit card, realized that it was a frivolous spend, and called 15 minutes later to cancel the order. That was the only nonessential thing I have attempted to purchase in months. Sad.

Amidst all of the darkness surrounding the economy there is a beacon of light, something at the end of the tunnel that can help you turn your personal financial situation around. I’m not suggesting a “get rich quick” scheme, nor am I suggesting you should contact that guy in Nigeria that sent you the email about your $10 million birthright. What I am suggesting is something that, over time, could actually become a great, solid career.

Why not start a software company?

I know you are probably thinking, “I’m not technical enough,” or “I don’t know how to program.” But there is a way to make it easy. This eBook explains how you can create your own software, market and sell it. All you need to get started is an idea. Some of the most popular software products started out as an idea in the mind of someone who wasn’t a programmer. Scott Cook, a marketer from Proctor & Gamble and the founder of Intuit, came up with the idea for Quicken while watching his wife balance their checkbook. Observe your surroundings, see what daily problems you can solve, and an idea will come to you.

This idea probably won’t make you a ton of money-- not right away at least. But in the meantime it will be a great way to generate some supplemental income. It could earn you enough for your monthly mortgage payment, or even help you build your nest egg. Whether you have lost your job or are just nervous and want to save up as much money as you can, creating your own software is easy to do, fun, and can definitely help pad your bank account. You can do it in your spare time or on the weekends, as a hobby or a fulltime endeavor.
Creating your own software company is a relatively easy process. No, really. It’s a lot easier than you think. The hardest part is getting started. Give it some thought, and with a simple idea you could make a dramatic change in your life.