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Travel to Bath is one of the great eBooks available to download from our website.
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By: Roger Cowdrey MIBC
This book considers entrepreneurism as an essential component in all aspects of life rather than the narrow business definition. It looks at the various views of the concept of entrepreneurism before defining the characteristics that the author believes are required in order to be entrepreneurial. The book goes on to examine the things that inhibit our entrepreneurial behaviour and then suggests w...
By: David Murray
Imagine the scene: you go to a retailer to buy a new hi-fi. You see all the great brands, all at different prices, some are available ex-stock, outputs differ... you are confronted with choice....
“I like X, but it’s the most expensive, and it’s not available ex-stock”
“The Y is a strong brand, cheaper than X but not as powerful”
You are starting to make trade-offs to enable you to ...
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