The Power of Conjoint Analysis
by David MurrayImagine the scene: you go to a retailer to buy a new hi-fi. You see all the great brands, all at different prices, some are available ex-stock, outputs differ... you are confronted with choice.... “I like X, but it’s the most expensive, and it’s not available ex-stock” “The Y is a strong brand, cheaper than X but not as powerful” You are starting to make trade-offs to enable you...
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