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David C. S. Murray MBA, B.A. (Hons), Dip M, M CInstM, Dip MRS is the Director of the award-winning Murray Consultancy Ltd, a company he founded in 2000. David has gained over 30 years experience in research roles within Telewest Communications (formerly Southwestern Bell), The Liverpool Daily Post and Echo Ltd, and Littlewoods. His company is a full service Market Research Consultancy covering all aspects of consumer, business-to-business and behavioural research. The organisation undertakes a wide variety of research-based projects including face-to-face interviewing, telephone interviewing, business-to-business research, online interviewing, Focus Groups, in-depth interviewing, Desk Research, and tracking studies. Over the last twelve years the company has built up an enviable client base of private, public and voluntary sector organisations, which has resulted in repeat business, referrals and company growth. What sets the Murray Consultancy’s competitive advantages over generic consultancies is the application of multivariate statistics to provide actionable solutions. For more information about the company, please contact our website <a href="http://www.murrayconsultancy.co.uk">www.murrayconsultancy.co.uk</a> David is the UK representative for the pan-European Business Information Group and is currently the ambassador for Market Research for the local Chartered Institute of Marketing Merseyside branch, having been Chair for five years. In 2006 David was invited to Paris to receive the prestigious BIG European Research award for a paper he submitted on how to successfully evaluate Employee Satisfaction in a call centre working environment using multiple regression analyses. As can be seen from his qualifications, David is a firm believer in continuous improvement and currently accumulates over 30 hours per annum in Continuous Professional Development. David also believes in putting something back into the business community and is currently a mentor for the Merseyside Special Investment Fund helping new businesses start up by advising how to effectively evaluate the market for their product or service.