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With marketing messages reaching saturation point in many people’s lives, getting your company’s message listened to is an ever-increasing challenge. Customers have learned to tune out most of this daily barrage of information, and “pushing” your marketing becomes less and less effective. Permission marketing gets you past this barrier by creating a willing and receptive audience for your regular communications. Now you can build a relationship with your customers and stay at the forefront of their consciousness without being “pushy”. Even better, Permission Marketing is actually quite easy when you follow the simple process in this book.