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Practical PR

Practical PR

Tony Greener | Business Textbooks
Rating:     Rated: 0 times
Format: PDF
Published: Feb 2013
Downloads: 193
Pages: N/A

We have all heard of PR but how many of us know what it involves? Can we do it ourselves with reasonable expectation of success or do we have to sub-contract it to an expensive consultancy? How does it relate to marketing? Do we know how the press and media work? Can we write in a way...

Search Engine Optimisation

Search Engine Optimisation

Jacqui Carrel | Business Textbooks
Rating:     Rated: 0 times
Format: PDF
Published: Feb 2013
Downloads: 321
Pages: N/A

Search Engine Optimization (also known as search engine optimization or SEO) is touted as being very difficult. It is if you don’t know what you are doing, but, given the tools and the know-how, any business can optimize their website so that’s it’s noticed more by search engines like...


Essentials of Marketing Research: Part I

Essentials of Marketing Research: Part I

Paurav Shukla | Business Textbooks
Rating:     Rated: 1 times
Format: PDF
Published: Feb 2013
Downloads: 295
Pages: N/A

Marketing research is a critical part of marketing decision making; it helps in improving management decision making by providing relevant, accurate, and timely information. Every decision poses unique needs for information, and relevant strategies can be developed based on the information...

Essentials of Marketing Research: Part II

Essentials of Marketing Research: Part II

Paurav Shukla | Business Textbooks
Rating:     Rated: 1 times
Format: PDF
Published: Feb 2013
Downloads: 210
Pages: N/A

Essentials of Marketing Research: Part II is one of the great eBooks available to download from our website. There are more than 500 Textbooks, Business Books & Travel Guides in our book collection.

Content Marketing

Content Marketing

The Internet Marketing Academy | Business Textbooks
Rating:     Rated: 1 times
Format: PDF
Published: Feb 2013
Downloads: 398
Pages: N/A

In this ebook, we will discuss Content Marketing. We will delve into the importance of content and what you can do with it to make a good Internet marketing strategy into an even better marketing strategy. In this ebook we will put the concept of Content Marketing into a much clearer context to...


Affiliate Marketing

Affiliate Marketing

The Internet Marketing Academy | Business Textbooks
Rating:     Rated: 3 times
Format: PDF
Published: Feb 2013
Downloads: 581
Pages: N/A

Affiliate marketing is a marketing approach where other people promote your products and services and in return they receive payment for each sale that are made as a direct result of their efforts. This means that you as the “merchant” can have an army of people promoting your wares without...

Pay Per Click Advertising

Pay Per Click Advertising

Gareth Morgan with contributions from Chris Gurner | Business Textbooks
Rating:     Rated: 2 times
Format: PDF
Published: Feb 2013
Downloads: 435
Pages: N/A

This book is both an introduction to Pay Per Click advertising, as well as a guide on how to set-up Google AdWords and Facebook Ads accounts and make the most of them. From creating and structuring your account, to picking keywords and writing adverts, this book covers everything you need to know...

Inbound Marketing

Inbound Marketing

Nick Pateman, Dan Holt | Business Textbooks
Rating:     Rated: 0 times
Format: PDF
Published: Feb 2013
Downloads: 1176
Pages: N/A

Looking to use social media, SEO and website conversion optimization for your business? Download this short but heavyweight guide by Nick Pateman and Dan Holt, Partners in Siteseen Ltd - one of the UK’s largest online networks.


Permission Marketing

Permission Marketing

Roy Everitt | Business Textbooks
Rating:     Rated: 0 times
Format: PDF
Published: Feb 2013
Downloads: 158
Pages: N/A

With marketing messages reaching saturation point in many people’s lives, getting your company’s message listened to is an ever-increasing challenge. Customers have learned to tune out most of this daily barrage of information, and “pushing” your marketing becomes less and less...

The Power of Conjoint Analysis

The Power of Conjoint Analysis

David Murray | Business Textbooks
Rating:     Rated: 1 times
Format: PDF
Published: Feb 2013
Downloads: 48
Pages: N/A

Imagine the scene: you go to a retailer to buy a new hi-fi. You see all the great brands, all at different prices, some are available ex-stock, outputs differ... You are confronted with a choice.... “I like X, but it’s the most expensive, and it’s not available ex-stock” “The Y is a...

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