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Obtaining and Retaining Customers - Part I

Obtaining and Retaining Customers - Part I

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Author: Andrew Whalley

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ABOUT THE AUTHOR

Andrew Whalley

Andrew is the module coordinator for the MN2061 Marketing Management and MN3035 Marketing Research undergraduate modules, and a dissertation supervisor on postgraduate programmes at Royal Holloway. His free book written for marketing management students can be downloaded from BookBooN.com here: Strategic Marketing. Andrew joined RHUL in July 2008 after a year as a visiting lecturer. Prior to this Andrew taught at a number of universities, commercial training business and private universities in the UK, covering a number of marketing and business strategy topics. Before moving into higher education, Andrew ran a successful consultancy and then an interim management practice, after several director level commercial roles in marketing and sales. Andrew helped found the Institute of Interim Management, and is a Fellow of the CIM, MRS, IIM & ISMM, as well as a Freeman of the City of London and a Liveryman in the Worshipful Company of Marketors. Andrew has also served as an advisor to the UK Sales & Marketing Standards body. Andrew is also an ex-international American football coach, a qualified sports therapist and sports scientist, as well as a qualified coach in several sports.

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