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Making the Business Case

Making the Business Case

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Published: 3 years ago

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Do you have an idea for a business? This book will help you to determine how to go about turning your idea into reality and cash. More importantly, though, as a first step it will help you determine if the idea is even worth pursuing in the first place. To get partners and investors, you must make a business case. This means having the answers to some tough questions, the most important question being: How will your idea make money? You will also learn how to best communicate your idea using an effective Executive Summary and a well-honed elevator pitch.


Michael C. Volker, P.Eng.

Michael Volker is an Entrepreneur active in the development of new high technology ventures. A University of Waterloo Engineering graduate, Mike started his own company (Volker-Craig Ltd) in 1973. He sold this company in 1981 and since then he has worked with entrepreneurs in building new companies. He is presently the director of Simon Fraser University's Innovation Office where he works with researchers and students to help them turn their ideas and inventions into commercial businesses. Mike is an active angel investor and has invested in more than 100 companies. He runs one of North America’s largest angel networks, VANTEC, and has coached hundreds of entrepreneurs with their business planning.

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