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Essentials of Marketing Research

Essentials of Marketing Research

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Author: Paurav Shukla

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This textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis.

ABOUT THE AUTHOR

Paurav Shukla

About me I am a management thinker, educator, researcher, consultant and an entrepreneur based in the UK. I am a reader in the marketing area at the Brighton Business School, University of Brighton, Brighton, UK. I possess wide range of industry and academic experience from middle to senior level in healthcare and media industries. I have been delivering corporate training, teaching and consulting assignments for various organizations in the Europe, Asia and North Africa. I have also been involved with academic institutions and corporate organizations including not for profit organizations in the capacity of advisor and board of directors. I have directly taught students representing more than 60 nationalities. I have been one of the pioneers in e-teaching methods. I possess more than 1500 man hours worth of training experience to executives representing a wide range of industries and companies from many nations. I have been involved with various EU funded research projects involving several nations from EU and Asia. I have to my credit articles and research papers, published and presented at national and international level conferences and seminars. I have written in the area of customer expectations and consumption experiences, luxury marketing and branding, international marketing and SME management in international journals including Journal of World Business, International Marketing Review, Journal of Product and Brand Management, Advances in Consumer Research, Journal of Consumer Marketing, Services Marketing Quarterly, Marketing Intelligence and Planning, Journal of Entrepreneurship among others. I have also been involved as a guest editor for the Asia Pacific Journal of Marketing and Logistics. I am on the editorial and review boards of several internationally refereed conferences and journals.

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