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Essentials of Marketing

Essentials of Marketing

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Published: 3 years ago

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Marketing aims at finding out what consumers want, then planning and developing a product or service that will attract consumers. It also ensures that the right product is available at the right place and at the right price. More often than not, modern marketing – through an aggressive advertising campaign – tries to create a demand for a product or service that consumers are encouraged to buy in order to make a change in their lifestyle.


Manmohan Joshi

Manmohan Joshi, M.A., M.Ed., Cert., Dip. HRD has over 40 years’ teaching, training and administrative experience. He has worked as Principal of large and reputed educational institutions in India, Kuwait and the Sultanate of Oman. For his work on Innovative Practices in Value Education he was awarded by the National Council of Educational Research and Training, India. He is also the recipient of the Best Teacher Award from the Government of Tamilnadu (India) as well as the Central Board of Secondary Education, India. He has presented papers at various national and international conferences under the auspices of UNESCO. He has also conducted various workshops for teachers, students, parents, and administrators. The topics covered a wide area viz. Leadership and Team Building, Value Education, Administration Skills, Choosing a Career, Effective Decision Making, Effective Communication Skills, Interpersonal Relationships, Continuous Comprehensive Evaluation, Skills in Dealing with Managers, Secretarial Skills. Currently, he is working as Consultant in Arabian Institute for Financial and Administrative Studies, Sultanate of Oman, and also conducts workshops for teachers, trainers, educational administrators, managers, supervisors and marketing personnel. He may be contacted through e-mail:

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