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Developing an Internet Marketing Strategy

Developing an Internet Marketing Strategy

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Author: The Internet Marketing Academy

Book Description Report this book

With the introduction of the Internet, there came many changes to the way a company might carry out a particular marketing strategy. The Internet is a dynamic system, with both companies and consumers having to adapt to the rapid pace at which it moves. For companies, this means that competition has become global. Target demographics are no longer geographically limited, expanding across countries and continents. These expansions, though, mean that companies have to adapt different types of strategies from what they are used to with offline marketing. Online marketing is no longer an option; it is a necessity. Still, that’s not all bad news. Planning your Internet marketing strategy does not have to be a difficult task, particularly if the competition doesn't fully understand that the rules of Internet marketing are not the rules of traditional marketing. This textbook will teach you the basics of how to craft your Internet marketing strategy to maximum effect, from website building to web analytics. First, let’s look at some preliminary aspects to Internet marketing as well as what exactly marketing is.

ABOUT THE AUTHOR

The Internet Marketing Academy

We provide internet marketing training that will help you to earn more money online. We provide audios, blogs and internet marketing training courses that provide you with a wealth of tips and techniques to really make a difference in your internet marketing plans and strategy. Our CEO, Sean McPheat, writes all of our internet marketing training programmes and having earned millions online himself Sean knows what it takes to be a success on the internet. You can also visit our blog for some free advice and tips. The blog is updated a couple of times per week with some really useful internet marketing articles and tips.

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