Business Textbooks, by Dr. Prof. Willhelm Schmeisser, Lydia Clausen, Ma
Berliner Balanced Scorecard: Employee Perspective
This textbook is a summary of “Berliner Balanced Scorecard: The Employee Perspective”. The ‘Berliner Balanced Scorecard’ approach demonstrates that the perspectives of the Balanced Scorecard are linkable and that each of them can be calculated. At the same time, the approach faces the challenge to quantify human resource capital.
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This textbook is a summary of “Berliner Balanced Scorecard: The Employee Perspective”. The ‘Berliner Balanced Scorecard’ approach demonstrates that the perspectives of the Balanced Scorecard are linkable and that each of them can be calculated. At the same time, the approach faces the challenge to quantify human resource capital.
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Web 2.0 and Social Media for Business
By: Roger W. McHaney
Web 2.0 applications and social media have provided new venues for businesses to inform, understand and connect with their customers. This book provides a general understanding of using blogs, podcasts, live streaming, wikis, social buzz, social media, and more to enable businesses to rethink their approach and leverage new digital media’s advantages. Theoretical concepts such as RSS feeds an...
The Styles, Models & Philosophy of Leadership
By: Sarah Simpson
"The task of leadership is not to put greatness into people, but to elicit it, for the greatness is there already". John Buchan When you think of leaders and leadership, what comes to mind? Charismatic and inspirational or out-of-touch and remote? Leadership is a complex, many sided puzzle which many of us learn from mirroring someone else, picking it up as we go along or trial and error. ...