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Berliner Balanced Scorecard: Customer Perspective

Berliner Balanced Scorecard: Customer Perspective

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Author: Prof. Dr. Wilhelm Schmeisser, Lydia Clausen, Mar

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This textbook is a summary of “Berliner Balanced Scorecard: The Customer Perspective”. The ‘Berliner Balanced Scorecard’ approach demonstrates that the perspectives of the Balanced Scorecard are linkable and that each of them can be calculated. At the same time, the approach faces the challenge to quantify human resource capital.

ABOUT THE AUTHOR

Prof. Dr. Wilhelm Schmeisser, Lydia Clausen, Mar

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