• Forums—add the link to the report inside your blog signature file as
discussed earlier. You can also create a new conversation for people
to provide feedback on.
• Email important people in your marketplace and offer to send them the
• Ask other authors in your market to send it to their email list. They will
probably do this if the content is good enough.
• Add the attachment to social networking sites and send out
announcements to your friends list.
Ensure that every page has a link back to your website and a clear call to
Include partial stories in the ebook, which are explained in more detail on the
website. This is a great way to ensure people visit your website.
Always try to incorporate viral marketing into any website or any marketing
campaign you create and run. You can really increase your exposure and web
traffic from something very simple to do.
