A press release is a written document that is created explicitly for the news
media to publish and syndicate. A press release should be newsworthy and
make an announcement about your business or products.
Press releases are great when you have an announcement to make, like that
you are releasing a new product or new website. I’m sure you can be
inventive here and use that situation as a means to create a newsworthy
Using a press release means that your message can be spread far and wide
by all sorts of people and marketers on the Internet. They are one of the very
best ways to get your message spread all over the Internet.
Also, remember that the news media is involved, so you have an army of
journalists working behind the scenes spreading the word. It can spread to
some of the top news websites on the Internet, as well as offline news
WHY YOU SHOULD USE A PRESS RELEASE
Press releases are seen as official documents, not blatant marketing sales
pitches, so you can gain a lot more exposure with a press release than with a
regular article. People also tend to see them as impartial stories and not as
As such, most people do not expect a press release to be selling anything, so
they are syndicated and spread and used by many of the big news services
