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Women Working From Home


Women Working From Home
Marketing Materials That Make a Difference
It is a fact that starting a business creates a strain on your pocketbook. You start out
by having to watch every cent you spend and you learn to be selective in many
facets of setting up your office and in getting your business underway.
However, be cautious of what you are willing to settle for.
You may not need to purchase the most expensive desk organizer on the market to
house your sundries, but you should never be willing to skimp on highly important
marketing materials such as your business cards, brochures, and stationery
products.
When a person comes in contact with your business card, letterhead, brochure, or
something as simple as an address label with your name on it, they immediately
establish an impression of your company.
This mere fact challenges me to make certain that all of my marketing products are
up to date and in tip-top shape! While you may not be able to afford “top of the
line,” you can, in fact, see to it that you get the best quality for your money.
This entails knowing what to look for when shopping around for these valuable
marketing products, as well as what not to settle for.
With your business card being your calling card to your target audience, it provides
a good starting point wherein we can begin to build your marketing presentation
package.
Designing your business card can be tricky because you have such a small amount
of space to work with to reach your audience. You may need to spend some time
thinking about exactly what components will be of benefit to you to include on the
card.
Remember that its purpose is to introduce you and what you do. Therefore, do not
try to fill it with gobs of information that will cloud its purpose.
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