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What Business Are You In?

WHAT
BUSINESS ARE
YOU IN?
Most business owners are unable to answer a very simple question:
What business are you in? Not because they are no good at what they
do, or lack the skills required to be successful in their chosen field. It is
because they have not yet learnt one of the fundamental rules for being
consistently competitive in business: you must view your business
through your customers’ eyes.
Written by Mark Neely
www.neelyready.com
mpn@neelyready.com
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