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What Business Are You In? by Mark Neely

WHAT

BUSINESS ARE

YOU IN?

Most business owners are unable to answer a very simple question:

What business are you in? Not because they are no good at what they

do, or lack the skills required to be successful in their chosen field. It is

because they have not yet learnt one of the fundamental rules for being

consistently competitive in business: you must view your business

through your customers’ eyes.

Written by Mark Neely

www.neelyready.com

mpn@neelyready.com

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