Marketing ...............................................................................................................................................3
Campaign............................................................................................................................................3
Promoting Your Web Site ....................................................................................................................6
Tracking Progress................................................................................................................................6
Monitoring Your Progress ................................................................................................................7
Adjusting Your Marketing.................................................................................................................7
The Product ...........................................................................................................................................9
Information Products............................................................................................................................9
Biz-2-Biz............................................................................................................................................10
Affiliate Programs ..............................................................................................................................12
The Internet ..........................................................................................................................................13
Defined..............................................................................................................................................13
Composition ......................................................................................................................................14
Establishing a Presence ....................................................................................................................15
Domain Name ...................................................................................................................................16
Choosing a Domain Name.............................................................................................................16
Dot Com?......................................................................................................................................17
Registering a Domain Name ..........................................................................................................17
Rules of the Road ................................................................................................................................19
E-mail................................................................................................................................................19
Usenet...............................................................................................................................................22
USENET .......................................................................................................................................23
Listservs........................................................................................................................................24
Netiquette for Mail Lists and Newsgroups ......................................................................................24
World-Wide Web ...............................................................................................................................28
Site Design...........................................................................................................................................31
Core Interaction .................................................................................................................................31
Image ................................................................................................................................................32
Adding Value .....................................................................................................................................32
Home Page ...................................................................................................................................33
Area Information............................................................................................................................34
Listing Pages.................................................................................................................................34
Information ....................................................................................................................................34
Utilities ..........................................................................................................................................35
Links .............................................................................................................................................35
Functionality ......................................................................................................................................35
Theme...............................................................................................................................................36
