About The Author.................................................................................................................................2
Introduction..........................................................................................................................................6
What is Web Business Architecture?...............................................................................................6
Why is Web Business Architecture Important?...............................................................................6
What are the Web Business Architecture Processes?.......................................................................7
The Six Web Business Architecture Processes................................................................................7
Acquire Products.........................................................................................................................8
Website Development.................................................................................................................8
Website Promotion......................................................................................................................8
Website Sales..............................................................................................................................8
Order Fulfillment........................................................................................................................8
Email CRM.................................................................................................................................8
The Acquire Products Process..............................................................................................................9
Option 1 - Develop Your Own Product............................................................................................9
Option 2 – Market Affiliate or Private label Products.....................................................................9
Which Market?..............................................................................................................................10
The Website Development Process....................................................................................................12
Develop & Maintain Your Website................................................................................................12
Option 1 – Use Professional Software Like Dreamweaver......................................................12
Option 2 – Hire a Professional..................................................................................................13
Option 3 – Use WYSIWYG Software or HTML Editors.........................................................13
Option 4 – Use a Blogging & Content Management System Like Wordpress.........................14
Option 5 – Use a Website Builder Provided By Your Website Hosting Company...................14
A Recommendation...................................................................................................................14
Website Development Skills..........................................................................................................15
1 HTML....................................................................................................................................15
2 CSS.........................................................................................................................................15
3 Web Graphics.........................................................................................................................15
4 Javascript................................................................................................................................16
5 PHP........................................................................................................................................16
6 MySQL...................................................................................................................................16
Website Hosting.............................................................................................................................16
1 Performance...........................................................................................................................17
2 Scalability...............................................................................................................................17
3 High Availability....................................................................................................................17
4 Usability.................................................................................................................................17
5 Features..................................................................................................................................17
6 Support...................................................................................................................................17
The Website Promotion Process.........................................................................................................19
Keywords.......................................................................................................................................19
Choosing Good Keywords.............................................................................................................19
Website Promotion Objectives.......................................................................................................20
Run a Blog Related to Your Business.......................................................................................21
Search Engine Optimization (SEO)..........................................................................................22
Pay Per Click (PPC)..................................................................................................................22
The Sales Process...............................................................................................................................25
Sales Pages.....................................................................................................................................25
Option 1 – Hire someone to write the sales copy for your website..........................................25
Option 2 - Get yourself on a good copywriting course............................................................25
Option 3 – Use a Sales Letter Generator or Templates.............................................................26
Squeeze Pages................................................................................................................................26
Homepage......................................................................................................................................27
The Order fulfillment Process............................................................................................................28
Using Paypal..................................................................................................................................30
Other Options.................................................................................................................................30
Email CRM.........................................................................................................................................31
Choosing An Autoresponder..........................................................................................................33
Option 1 – Use an Online Service.............................................................................................33
Option 2 – Buy and install a commercial autoresponder..........................................................34
Option 3 – Use a Free Autoresponder.......................................................................................34
Closing Advice - The Importance of Continuous Improvement........................................................35
Resources............................................................................................................................................36
Acquire Products............................................................................................................................36
Website Development....................................................................................................................36
Website Promotion.........................................................................................................................36
Website Sales.................................................................................................................................36
Email CRM....................................................................................................................................37
Website Statistics & Tracking........................................................................................................37