- By Elin Hermanson (kulturellan.com)

Are your ideas stupid? Unreasonable? Or maybe just non-existing? If that is the case, We All Need Heroes is a book for you. Simon Zingerman, with his fantastic collection of anecdotes about the believable, unbelievable and always winning ideas, inspires even the most uninspired couch potato to get up and DO SOMETHING! If your creativity is on a standstill, or if you're just stuck in a project, small or big, this book can be the key to you getting back in business. With these stories you get the feeling that everyone can succeed, if it's about getting a prosperous career, earning a fortune in an innovative way, or just become an emotionally richer individual. You can read about clever solutions to big problems, intelligent inventions or accomplished marketing. Or about people who never give up despite hopeless failures, but whose dreams eventually come true because of stubbornness and a never-ending storage of optimism. This is a great feel-good book that you can either gorge all in one go for more than a mouthful of motivation, or pick up every now and then for a sporadic reliance when hope is slipping away. If anything, it's a lightsome collection of both heart-warming and brain-tickling tales that everyone should take part of.