As a mom at home, I know what a great joy it can be or how some days you feel like
you’re running a zoo! I also know we ladies can just lose ourselves in our families. It’s
our nature to give and give! One of the benefits of SBI! is getting to talk about
something you love on your site. It’s such a nice side benefit to have a little more that
helps make me a well-rounded person!
Case Study # 3
Life Experience = Formula that Pays
Mom to four, Cheryl Johnson took her real-world experience and turned it into a website.
This Maryland, US, mom now shares her knowledge with the world.
Cheryl, tell us about your website.
I started www.simpledebtfreeliving.com in October 2004.
What kind of education and work experience did you have before building your
Associates in Early Childhood Development. (I was an) administrative assistant to
Assistant Director at child care center for 12 years prior to 2003.
What was your motivation for starting an online business?
Lower overhead and operating expenses as compared to other possibilities was inviting
due to financial limitations. It was clear to me that the Internet was a media that would
prove to be essential for business success in the future.
How did you come up with your idea for a website?
Several months prior to purchasing my SBI! site, I came to the realization that I had lost
control of my family’s finances. It was through my own experiences and a lot of reading
and research that I learned how to get back on track. This is how I got involved in
finding money saving tips, learning to budget properly, and managing debt.
In following with the Action Guide advice, I simply related to something I felt passionate
and confident about. I already knew that there were lots of families and individuals
making the same mistakes I had. I felt I had valuable information to offer that could
maybe help others with the same problems.
How many hours per week do you work on your site?