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Viral Marketing Mechanics

Viral Marketing Mechanics 19 February2008
Start Viral Marketing Campaigns Using E-
books
Viral Marketing sounds like something bad but it is really something very good. It
is, also, one of the most powerful way to generate traffic to your website.
If you think about how a virus spreads from one person to another, your viral e-
books work in much the same way. One person gets sick and just by sneezing they
can give the virus to many more people… those people get sick and share their
germs with everyone they know and the next thing anybody knows is that there is
an epidemic. That is the very concept of viral marketing. The idea is to get
everyone possible to spread your marketing message around because they want
to.
Now let’s look at using an E-book to start your viral marketing campaign. First
you create an E-book… a really good one that has links to your website, to your
sales page and affiliate links to products and services that you recommend… and
you give it to three people. In the book you encourage those three people to give it
to their friends and family.
Before you know it the E-book is spreading across the Internet like wild fire.
Digital information duplicates easily and quickly so before you know it,
thousands of people could be reading your free E-book.
Make certain that you let people know that they have permission to forward the
E-book around the Internet. When you create the E-book, you have the right to
give people certain rights. One of those rights could be that you allow them to
give the book to other people. Make it clear that this book is free to give away.
You can write the E-book yourself, use private label content or you can hire a
ghostwriter to prepare the content. There are a lot of ways to create an E-book.
Once you have your E-book written, use software to create your E-book.
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