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Un-WebOnomics: iProfits Unleashed by Scott Paton

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Un-WebOnomics: iProfits Unleashed

Table of Contents

www.MeetScottPaton.com ................................................................................................................3

Introduction ......................................................................................................................................4

The Un-Web Business Model............................................................................................................10

Apple is the World’s Number One Affiliate ............................................................................................ 12

Mobile Web Versus Pod-Sites...........................................................................................................12

Business Pod-Sites ...........................................................................................................................14

Blog Posts ................................................................................................................................................ 14

Twitter..................................................................................................................................................... 14

Audio Podcast ......................................................................................................................................... 14

Video Podcasts ........................................................................................................................................ 15

Facebook ................................................................................................................................................. 15

Advertising on Your Pod-Site ............................................................................................................16

Other Types of Pod-Sites ..................................................................................................................17

LeadApps™ ......................................................................................................................................19

Dominate Your Market ....................................................................................................................20

Targeting Keywords .........................................................................................................................21

iPad Apps for Authors ......................................................................................................................23

The Book ................................................................................................................................................. 24

Tell a Friend............................................................................................................................................. 25

Video ....................................................................................................................................................... 26

Events...................................................................................................................................................... 27

Exploring the Un-Web ......................................................................................................................28

iTunes Store ............................................................................................................................................ 28

iBookstore ............................................................................................................................................... 29

Podcasting ............................................................................................................................................... 30

Un-Web Traffic Generation ..............................................................................................................31

The 9 Step DFU Un-Web Marketing Plan ...........................................................................................32

Next Steps: It’s up to you. ....................................................................................................................... 32

Page 2

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