It goes without saying that, the most effective way for you to grow your online business using Traffic Exchanges will depend on what products and services you’re offering. Some webmasters find that they get great results by offering an inexpensive introductory product – while others use Traffic Exchanges simply to build their mailing list.
Whatever you choose be sure to repeatedly test and track results. That’s the only true way to know whether you’ve chosen the right plan for your business.If you going to try to make a sale to Traffic Exchange surfers, it’s wise to note that you have a very limited amount of time to catch their attention. So, this is definitely not the appropriate time to offer your $199 e-course.
Alternatively, choose a product that is inexpensive, but so valuable that they can’t pass the offer up. For example you may want to offer a special report for $4.99 as your initial offering. You can then upsell those customers later on your more expensive products. Remember, you want the customer to buy with his head (quickly), not his heart.
Keep your direct sales letter simple and concise. By the way, every Traffic Exchange user is busy surfing to gain credits for themselves. They do not have the time or the inclination to read your long sales letter. To get their attention you need to create a page with an attention-grabbing headline and clearly stated benefits FOR THEM. Make sure it’s an offer they can’t refuse!
For some, the other approach is to use Traffic Exchanges as a source of leads. Instead of trying to sell them something, just focus on capturing their contact details so you can contact them again later and introduce them to your products and services.
A name squeeze page is a web page that, when the visitor "lands" on it, they are asked to opt-in to some kind of list in order to proceed further. On some squeeze pages, your only options are to opt-in or depart. On others, you are given a method to continue exploring the site without opting in.
Normally, a name squeeze page, includes some persuasive bullet points on it, and does a thorough job of describing what you'll be able to access after you enter your details. The key here is to make your offer so enticing on the squeeze page that surfers just 'can't wait' to get it.
I definitely recommend that you read: TE Listbuilding it explains in detail how to use Traffic Exchanges in the right way.
