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Strategic management is a widely studied field because it is through strategy that organizations attempt to reach their goals and out-think the competition. Thinking strategically requires research, analysis, and forethought in order to create a plan for how you will proceed as an organization. In this textbook you’ll receive an insight into the strategic thinking and planning process. What does it take to formulate a strategy? And how does strategic thinking differ from normal thinking?! In this textbook you’ll find out.