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The Ultimate SEO Book

White hat SEO, because it focuses on improving websites
collectively in order to generate genuine rankings in listings,
concentrates on better content for the website. Accurate
portrayal of a business’s identity is at the core of ethical
SEO.
The first way to do it is by making a clean code, which is a
significantly simpler code aimed more in delivering content to
the users of the website. A cleaner, simpler code, helps
crawler search engines decipher the relationships and links
between pages and keywords.
The second means is creating beefed up content written in
order to provide information and maximum satisfaction to
customers. Search engines take into account the
‘satisfaction’ of customers on the basis of relevance of
content and even the frequency of visits, usually related to
the quality of the content offered by the website. By
concentrating on providing quality information and content to
customers, the website gains grounding among online
visitors.
At the end of the day, by helping the consumers understand
and interpret better the content of the website even at the
point of indices in search engines, one can best maximize
SEO and the rankings of the page in listings. Relevance is
key in trying to make sure traffic is directed towards the
business’s website; only by providing relevant content can
longevity be achieved amidst various trends that claim to
provide the business all it needs.
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