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The Truth About Book Marketing

Table of Contents
The Truth About Book Marketing
1
Lies, Damn Lies and Book Deals
2
The Great Book Advertising Death Spiral
4
Old School Book PR: Down For the Count?
7
Email Book Marketing, Santa Claus and Amazon Bestsellers
9
Book Tours, Megastores and Big Snores
11
Tribal Authors Take Charge Online
13
Case Studies
Case Study: Chris Brogan
16
Case Study: Tamar Weinberg
17
Case Study: Seth Godin
18
Case Study: Gary Vaynerchuck
19
Case Study: Jonathan Fields
20
Case Study: Pamela Slim
22
Case Study: Darren Rowse
23
Case Study: Tim Ferriss
24
Case Study: Leo Babauta
26
Bringing it Home: Tribal Author Power
27
What Now?
28
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