Not a member?     Existing members login below:

The Rules of Copywriting

The Rules of Copywriting
Contents
Introduction. ...................................................................................
3
Module 1. ..............................................................................................
Positives & Negatives. .........................................................................
The psychology of selling. ..................................................................
The most powerful words to use. .......................................................
Module 2. ..............................................................................................
The secret of good headlines. ............................................................
Know the product ... Know the customer. .........................................
The attention grabbing opening line. .................................................
4
4
6
8
11
11
11
13
Module 3. ...............................................................................................
The attention grabbing headline. ........................................................
The sub headline. .................................................................................
15
15
16
Module 4. ..............................................................................................
The rule of ‘AIDA’ . ...............................................................................
The first sentence. ...............................................................................
21
21
22
Module 5. ...............................................................................................
Grammar and all that stuff. ..................................................................
The writing style explained. ................................................................
The ending and post script. ................................................................
25
25
26
28
Module 6. ...............................................................................................
How long should your sales letter be. .................................................
Sales letter essentials in brief. ............................................................
Typical sales letter layout. ...................................................................
Typical sales letter order form. ............................................................
The psychology of colours. ..................................................................
32
32
34
35
36
37
Part 2.
Module 7. ...............................................................................................
What are classified ads? ......................................................................
Writing a successful ad. ......................................................................
40
40
41
Module 8. ...............................................................................................
Testing, have you got a successful ad? .............................................
How to increase your ad profits. .........................................................
And finally. ............................................................................................
Details of marketing course. ................................................................
47
47
48
49
50
The Art of Good Copywriting Explained (2)
Remove