Image : 110px wide by 80px high. Should be relevant and attention getting. The image is actually more important than the headline in Facebook. According to some marketers, a smiling face (female is best) should bump CTR. You can also overlay words on an image.
The image needs to tell the story and grab attention.Body copy : Here you"re allowed 135 characters to describe your offer. Your copy should make a big promise about a significant benefit, and conclude with a strong call to action.
Your ad must really engage viewers, since unlike Google Facebook users are generally not searching for something, or looking to buy. They"re usually on the site for a social experience.
TargetingFacebook provides the most detailed demographic/psychographic data of any advertising platform. That"s because its users are more than happy to talk about themselves, their hobbies, interests, passions and pretty much anything you can imagine.
And Facebook makes it all searchable for advertisers.This of course is a marketer"s dream, and you can leverage this information goldmine in your ad campaigns.