Video Distribution Strategy
Watching videos is now the number one online activity, with (as I write this) one estimate placing the number of monthly online video views at over 30 billion.
Because there is such a growing fascination with online video, it represents an extremely powerful way to drive traffic to your blog, and many of your video viewers will join your list once they get to your blog.
You can also create video “squeeze pages” that provide interesting information with a promise of more once the viewer submits his or her email address directly from the video page.
Nowadays you have many choices for how to distribute your video content. As of today, YouTube.com remains the largest video sharing site but there are others such as Viddler.com and TubeMogul.com that can help you distribute your video content widely across the net.
A excellent paid service that I use myself and recommend if you plan on practicing video marketing in any significant way is TrafficGeyser. Among other things it enables you to distribute your video content to a huge number of sites with the click of a mouse. But it does much more than that, and for my money falls under the category of ultimate leverage of your time and money.
(Check out my video interview with TrafficGeyser founder Mike Koenigs at SureFireTactics.)There is a learning curve required to get up to speed with TrafficGeyser as it is a very powerful program. But the payoff in terms of being able to massively distribute videos across the Web (and benefit from the resulting traffic to your site) is enormous.