The Nettle Annual 2006
Keep A Proper Perspective
In one episode of the UK sit-com, Father Ted tries to explain to
Dougal the concept of perspective.
“Now, let’s try it again, Dougal: these are small (points to toy cow),
but those are far away (points to real cows in the distance).
Small...far away. Small...far away.”
You see, most of the time, it’s not the world that’s changing. It’s just
There is no spoon.
See what I’m getting at?
Have you ever visited somewhere that you’ve not been to since you
were a child, only to find that everything looks so much smaller than
you remembered? Don’t worry, it’s not some kind of Lewis Carroll-
inspired, Wonderland phenomenon. You’re just taller than you used
Unless of course you started smoking before you reached puberty.
Then everything would probably look the same.
As you change, the way things look, sound and feel alter.
Sometimes subtly, sometimes significantly.
And, crucially, if you don’t change, your perspective won’t either.
The same is true of your mental perspective. The way that you view
things from an intellectual point of view is shaped by your
Think back to when you first started using the internet for business
purposes and make a quick mental list of all the things you’ve
learned since then.
Using email, registering domain names, finding a host, building a
website, installing scripts, generating traffic, making profit, to begin
with, all of these things seemed complicated and confusing. Now,
however, you can do many of these things with ease.