The Internet Marketing Gameplan
[The Internet Marketing Gameplan]
Physical products are also far more labour intensive than digital products. They need to be
manufactured, stored and physically shipped. This takes up more TIME and MONEY to deliver this to
The great advantage that digital products have over physical products is that you can deliver it to
your customers instantly. People love this. No, people nowadays EXPECT this. If you are looking to
solve a problem at 3a.m. and you find the perfect product, if you can get immediate access, you will
even be happy to pay a premium. Digital products cost nothing to produce once the product is
created and almost nothing to ship, just a bit of bandwidth.
Having built an overwhelming case for digital products, physical products do have their place. We
will look at some examples later.
LET US NOW LOOK AT SOME PRODUCT FORMATS
Essentially, there are a number of different forms that your products can take. We will first look at
the formats and then we will brainstorm examples of the different formats.
The book is the oldest information product available. Today the physical book has mostly been
superseded by a digital product also known as an “eBook”.
The most common form is a PDF document which can be read by anyone with a computer. People
who do not have the Microsoft Word program (or similar) on their computer may not be able to
read your Microsoftﾮ Word™ document without spending money on the software but they will be
able to read the PDF for free.
After creating your masterpiece in a word processor such as Microsoftﾮ Word™, there are many
programs that are available to simply convert that document into a PDF at the click of a button.
These programs are free.
This is important because people cannot easily edit a PDF like they can a Microsoft Word document.
Most free programs will not allow adequate protection of the document, which means that people
could convert the PDF to some other format and edit it that way. There are commercial programs
such as Adobe® that will allow you to protect your content.
VIDEO OR DVD
For many years, the written word reigned supreme. However in recent times, video products have
made the greatest impact. All of today’s top marketers produce video products. This is because
customers would much prefer to watch an hour long video than spend a day reading the PDF.
It is also much easier to show your customers step-by-step what you are trying to teach them.
Videos also have the highest perceived value. You can often sell a video version of the PDF for 10