The Internet Marketing Gameplan
[The Internet Marketing Gameplan]
MODULE 2 - PRODUCT CREATION
Now we are going to look how to use all of this information we acquired from the first two modules
to create the actual product for our customers.
There are 4 parts to this module:
1. First we will look at creating our own product.
2. There are 5 different types of information products that we can create. They are eBooks,
Videos, Audios, software and apps.
3. We will then look at how to price our products
4. Then we discover how to easily create the content for your products.
We look at how to get free or cheap content that we can use as the basis of our products and we
even look at outsourcing the product creation process to someone else.
Lastly we look at an alternative to creating our own products. We can actually sell products that
other people have created as an affiliate.
Creating products to sell is one of the biggest reasons that people never really get started in this
business. People are intimidated by the mere thought of having to create a product because they do
not know what content to create a product on or how to do it.
There are fortunately many solutions to this problem. The good news is that it is easier than you
many think. In fact you do not even need to create your own product. You can sell other people’s
products and earn a commission on every sale. This is called affiliate marketing.
I bet you that there are more different types of information products than you thought possible! I
want to introduce you to a number of possibilities just to get your mind thinking in the right
SHOULD YOU CREATE PHYSICAL OR DIGITAL PRODUCTS?
For almost all of the products that I am going to talk about now, you can either deliver the product
digitally or you can have a physical product made which you will need to ship to your customer.
Each of these options obviously has its advantages and disadvantages. Sometimes you could also do
a combination of the two.
In most cases I think that the benefits of digital products trump physical products. Some people
prefer physical products such as books because they are used to it. However with technology
advancing as much as it has with things like the Apple IPod for audio products and the Kindle for
books, consumers are becoming far more used to digital products.