THE
FACEBOOK ADVERTISING FIVE STEP FORMULA
TO GET MORE TRAFFIC
By this point, you should have a pretty good idea of the fact that Facebook can be a
very effective advertising tool for your business. There are some things that are
important to reiterate in order to help you set up and optimize your ad campaign.
First, let's review tips on targeting. Matching your message to the market is
absolutelycriticalReallystepintoyourcustomer’sshoestodeterminewhoyou
should be targeting. You can even do a little sleuthing! Consider what people who
are searching for a particular product (yours) are likely to include in their profiles
so you can more easily target them.
Another thing you'll need to think about is when you are displaying your ads. In
some cases, your ad might do incredibly well during one certain time of the year,
and in other cases it will completely bomb.
Writing your ad copy is a really important part of the process. You want to make
sure you're calling out the people you are targeting. Consider how they speak to one
another. Do whatever you can to pique their interest. This can include making
limited time offers, and more. A great way to improve your click through rates is to
ask for what you want!
Facebook sets itself apart from other advertising networks because they allow you
to put images up along with your ads. Be sure that they are highly relevant and eye-
catching. Know that images of faces tend to draw eyes, and hopefully clicks.
On occasion, you might want to try different images in ad copy. Not only will this
help you test and track, it will keep your advertisements fresh. That's because some
of the same people might have already seen your ad, and a slightly different
advertisement might get you that click!
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