THE
FACEBOOK ADVERTISING FIVE STEP FORMULA
TO GET MORE TRAFFIC
Social media has changed the face of advertising for everyone. It's not enough to just
throw a banner ad up these days. You've got to get in front of the conversation in a
marketplace. You need to get people to become engaged with your brand.
report) calls this "earned media." They measure the effectiveness of this in terms of brand awareness, message awareness, and purchase intent. You can get in front of
the conversation to make your ads more effective. Get people interested in what you
have to say, use social ads, and do what you can to spread the word about your
product or service.
There are two different types of ads on Facebook. There's the regular Facebook Ad,
which is more like your standard Google Adwords ad, and the social ad. The social
ad ties the ads into actions people take when they see it -- we’vetouchedonthis
already,butitbearsrepeatingsinceit’ssuch a fascinating advertising avenue.
Facebook is able to use the action as enticement for you to do the same.
It is quite creative, and Facebook is certainly paving the way for interactive ads.
Members can use comments on social ads. There are also virtual gift style ads that
userscangivetooneanotherFinally,userscan“like”acertaincompanyorproduct
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