THE
FACEBOOK ADVERTISING FIVE STEP FORMULA
TO GET MORE TRAFFIC
If you have ever advertised on Google Adwords before, then you're very familiar
with split testing your ads. Facebook allows this functionality as well. You can create
different versions of your ad to see how people in a certain demographic react to it.
From there, you can tweak things to see what is performing better -- you can make
better use of the money you're spending!
Facebook got its start as a way for people to connect socially. It has evolved into
something much more, but at its heart it is still a social network that thrives on
building relationships. That is why you'll have the most success if you have a
presence on Facebook already.
Infact,thereisevidencethathavingafanpagewherepeoplecan“like”your
company or your niche is a great way to attract people to your ads. The bottom line
is that people are a lot more likely to connect to and appreciate a company they have
heard of before.
This also has to do with how well you target. If your particular product or service is
obviously geared toward a small group of people, it doesn't make sense to get
greedy and go for more general targets just for the sake of clicks. You'll end up
wasting a lot of money because the people who click through to your landing page
(if they click at all) will not be a good match.
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