THE
FACEBOOK ADVERTISING FIVE STEP FORMULA
TO GET MORE TRAFFIC
You might have heard some people complaining that Facebook's click-through rates
are dismal compared to that of other pay per click companies. Pay no attention --
those who are not getting a very high click-through rate are simply not doing the
right things!
You are going to need to put yourself in your potential customer's shoes. If you were
them, what would make you want to click one of the ads on Facebook? Imagine
yourself as a customer -- you are just going about your business, checking people's
status updates, looking at their photos, and so on. What would grab your attention?
You need to be able to create some sort of pattern interrupt that will get them to
pause and see what you have to say. Even better -- you want them to go ahead and
click your ad!
Go to your Facebook account right now and see what kind of ads people are putting
up. What are they saying? What image have they posted along with their ad? If you
hadn't been consciously thinking about ads, would you have clicked through? The
chances are good that you would have completely ignored it!
On the flip side, have you ever been on Facebook when you DID click an ad? What
was it that made you click? You may even want to keep a record of ads you see on
Facebook that are great. Getting inspired by others is an easy way to come up with
your own great ideas for ads.
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