THE
FACEBOOK ADVERTISING FIVE STEP FORMULA
TO GET MORE TRAFFIC
It is incredibly important to track your success through your advertisements. The
good news is that Facebook provides you with many tools to do so! You can do this
through the basic Ad Manager, and even download reports for further study.
A great feature of Facebook Ad Manager is the included conversion tracking. You'll
be able to see what happens on your website after someone has clicked through to
your landing page. This will help you to optimize and tweak your campaigns so they
are as effective as possible. Obviously, the more conversions you are getting, the
better!
Togetstarted,you’llneedtogotothetrackingsectionofyourAdaccountFacebook
will have given you a tracking tag that is specific to your campaign. You can create
new tracking tags as well for differing campaignsYou’reabletonamethetab,
choose what it will track, and assign a value associated with the type of conversion.
For example, it can tell you whether the person has made a purchase, signed up for
your list, or participated in another activity that you have specified.
After you have set up your tracking tag, all you'll need to do is copy and paste the tag
intoyourwebsite’scodeThiswillallowtheirsystemtodeterminewhatkindof
conversions you are getting. You might enter different codes on different areas of
your site, depending on which conversion you want to track.
Facebook can track many different kinds of conversion events! Examples include
page views, purchases, downloads, registrations, and even page views that
eventually lead to conversions.
Facebook will start generating reports for you after you have properly entered your
conversion tags into your website. You will want to download reports based on
advertising performance, responder demographics, and responder profiles. You can
find this in the reports section of your Facebook Ads Manager.
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