THE
FACEBOOK ADVERTISING FIVE STEP FORMULA
TO GET MORE TRAFFIC
Facebook provides the Ad Manager to make it easy to set up and manage your ads.
You can also optimize your ad for best performance, improve your targeting, and set
your bids and budgets!
If you go to the Ads Manager, you'll find that it is very easy to use. The front page
(once you have already signed up to get started) will let you to create an ad, receive
any notifications, evaluate your spending per day, examine the status of your
current ads, and evaluate performance based on graphs. It also allows you to search
and browse, and, of course it has a great help area.
One of the favorite features is the other real-time metrics you can use to optimize
your ads. Everything updates in real time -- which is a great improvement over
other ad solutions. It's easy to find out exactly what is and is not working so you can
tweak, pause or restart campaigns, and figure out exactly what you want your
budget to be.
The ads manager starts off with the homepage, of course, which is sort of like a
digest for everything related to your ads. There is also a campaign page that allows
you to see more in-depth information about your campaigns.
The Ads Manager area targets everything a little bit more. You'll be able to preview
your ad, edit the name, status, bids, and your methods of targeting. Go ahead and
take some time to go through the ad manager area. The chances are very good you
will find it is quite easy to use. It all happens here!
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