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The Complete Newbie's Guide to Effective Copywriting


Homerun Copywriter Formula
f. Why Certain Sales Letters Lose Business
40
g. What Are Lethal Sales Letter Mistakes?
43
h. What Are The Pitfalls Of A "What If" Approach?
45
i. What To Do When You Just Cannot Write A Sales Letter
47
j. The Disparity Between A Sales Letter And An Advertisement
49
k. Attention Is Critical
50
l. A Rapid Lesson In Writing Sales Letters In A Lucid Manner
52
m. What Is Better – A Long Or A Short Sales Letter
54
n. Do You Always Have To Use Correct English
55
o. Monster Of A Sales Letter
56
p. Is It True That Good Sales Letters Are Like Good Salespeople
59
q. The Ten Basic Rules Of Writing A Good Sales Letter
62
r. Five Useful Secrets Of An Effective Sales Letter
64
s. Do Emotionally Charged Sales Letters Boost Sales
65
t.
What Are The Words That You Should Never Make Use Of In
A Sales Letter
67
u. Ways To Create A Rapport
70
4.
Finishing Up
71
a. Final Checklist For A Sales Letter
71
b. The Last Word
73
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Homerun Copywriter Formula
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