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The Complete Newbie's Guide to Effective Copywriting


Homerun Copywriter Formula
Table Of Contents
Chapter No.
Name
Page No.
Preface
5
1.
Introduction
8
a. All About A Sales Letter
8
b.
Comparison Between Unsolicited Proposals, Brochures And
Sales Letters
10
c. Segmentation, Targeting And Positioning
12
d. Following The Aida Model
13
2.
Basic Elements Of A Sales Letter
15
a.
What Are The Basic Parts Of A Sales Letter?
15
b. How To Create Headlines To Invigorate Your Sales Letters?
17
c. Is It Important To Have A Strong First Paragraph?
19
d. Is Including P.S. In Your Sales Letter Essential?
21
e. Should You Include Guarantees?
22
3.
Tips On Writing A Sales Letter
25
a.
Fundamental Tips On How To Write An Effective Sales
Letter
25
b. A 12-Step Guideline For A Sales Letter
27
c.
What Fundamental Questions Should Your Sales Letter
Answer
33
d. Is Aesthetics Important For Your Sales Letter?
35
e.
Do Short, Powerful Phrases Enhance The Impact Of Your
Sales Letter
37
Take Your Copywriting and Online Business to the next level!
Homerun Copywriter Formula
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