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The Art of Public Speaking

CHAPTER XXII
138
--WEBSTER.
A speech should be built on sound logical foundations, and no man should dare to speak in behalf of a fallacy.
Arguing a subject, however, will necessarily arouse contradictory ideas in the mind of your audience. When
immediate action or persuasion is desired, suggestion is more efficacious than argument--when both are
judiciously mixed, the effect is irresistible.
QUESTIONS AND EXERCISES
1. Make an outline, or brief, of the contents of this chapter.
2. Revise the introduction to any of your written addresses, with the teachings of this chapter in mind.
3. Give two original examples of the power of suggestion as you have observed it in each of these fields: (a)
advertising; (=b=) politics; (c) public sentiment.
4. Give original examples of suggestive speech, illustrating two of the principles set forth in this chapter.
5. What reasons can you give that disprove the general contention of this chapter?
6. What reasons not already given seem to you to support it?
7. What effect do his own suggestions have on the speaker himself?
8. Can suggestion arise from the audience? If so, show how.
9. Select two instances of suggestion in the speeches found in the Appendix.
10. Change any two passages in the same, or other, speeches so as to use suggestion more effectively.
11. Deliver those passages in the revised form.
12. Choosing your own subject, prepare and deliver a short speech largely in the suggestive style.
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