Does the business have unique
products which are in high demand in
the marketplace?
Almost every day new companies spring out of nowhere which
are simply copying other companies. Example: How many
juices and vitamins have you seen on the market? How many
times have you heard that something is "the greatest nutritional
supplement"?
Of course, healthy living is important and most of the
supplements out there are great, but does the world really need
another vitamin?
Are people crying out for another juice from a berry found deep
in the Amazon?
The reality is "no", because the marketplace is flooded with this
type of product.
And if you're going to be representing a new-ish company
selling nutritional products, you'll be competing against
companies which have been on the market for 50 or 60 years.
Everyone has heard of Amway. Amway has the biggest selling
nutritional line in the world.
If you're going to be selling a new nutritional product, what are
your chances of taking on and winning against Amway? They
