The Strategic
Marketing Process
How to Structure Your Marketing
Activities to Achieve Better Results
Second Edition – 2013
Strategy
toolS
CuStomer
aCquiSition
Written by Moderandi Inc., creators of the marketing planning and management app at www.MarketingMO.com.
The Strategic Marketing Process
Strategy
ComPetitiVe PoSitioning
BranD Strategy
PriCing
DiStriBution CHannelS
toolS
naming
meSSaging
iDentity
WeBSiteS
literature
DeSign & CoPy
VenDorS
reCruiting
Crm
ClV
roi
CuStomer aCquiSition
Planning
SaleS ProCeSS
CamPaign Planning
marKeting Plan
traditional
Digital
management
traDitional meDia
Seo & Sem
CuStomer retention
DireCt mail
online aDVertiSing
BuSineSS DeVeloPment
PuBliCity
SoCial meDia
SaleS management
telemarKeting
email marKeting
eVentS
This guide was written by the team at Moderandi Inc., creator of the Marketing MOTM planning and
management web app.
Marketers use our app to:
› Create plans in 3 clicks for over 300 common marketing activities
› Receive step-by-step guidance for each subject covered in this guide
› Organize and manage their marketing activities
If you like this guide, feel free to dig deeper at www.MarketingMO.com.
Copyright Moderandi Inc. 2013. All rights reserved. No portion of this publication may be reproduced in any
form by any electronic or mechanical means without written permission from Moderandi Inc.
ISBN PDF: 978-0-9887431-3-7
