Ages Of Man
The Human Condiion
SOUTH AFRICAN TOPICS
Brand South Africa
The youth of South Africa are today under siege.
From the ime they reach the age of reason (about seven years old) unil
they become parents, their minds and hearts are under relentless atack
from various quarters.
This is because, in this period of their lives, they become capable of
independent choice. Capable of choosing between foods, presents,
games, clothes, movies, friends, beliefs and customs. These are but a few
fronts on which these atacks occur.
Parents, businessmen, media agencies and poliicians are all eager to
insil their own paricular vested interest uppermost in the minds of our
youth. Parents are keen to inluence their charges in the direcion of their
own values, beliefs, customs and ethics, both good and bad. Businessmen
hope to improve the inancial returns on their products or services by
inluencing the choices made by the youngsters. Poliicians, using the
noble shield of democracy, know too well the demographics of choice.
Winning youthful minds today means popular outcomes for our smiling
poliicians in their future. And that converts to big bucks for unscrupulous
power seekers. Media agencies serve any cause that the client and target